International corporate communications and public relations specialist, with expertise across various industry verticals, experienced in content strategy, C-Suite counsel and training, and communications campaign management.

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International corporate communications and public relations specialist, with expertise across various industry verticals, experienced in content strategy, C-Suite counsel and training, and communications campaign management.

GET IN TOUCH

ABOUT ME

I am a Toronto-based communications professional, C-Suite advisor, strategist and former journalist. Over a ten-year career thus far, I have advised CEOs, government officials and enterprise heads on integrated, multi-platform communications strategy and messaging, and led campaigns for Fortune-500 companies, start-ups and nonprofits worldwide. I’ve had the privilege and the opportunity to work with some of the world’s most renowned brands, at some of the world’s biggest agencies, with my consulting expertise at FleishmanHillard and Golin spanning the technology, telecommunications, government, healthcare, energy, logistics, education and financial services sectors. In my current in-house role, I oversee all external, executive and internal communications worldwide for a leading technology multinational within the telecommunications and energy software space.

I also sit on the Board of Directors for the Canadian Public Relations Society. As a result of my communications and consulting expertise, I have been featured in Forbes, The Toronto Star, The National, TRT World, The Public Relations Society of America, The Canadian Public Relations Society, Marketing Dive, The European Business Review and Arabian Business.

ABOUT ME

I am a Toronto-based communications professional, C-Suite advisor, strategist and former journalist. Over a ten-year career thus far, I have advised CEOs, government officials and enterprise heads on integrated, multi-platform communications strategy and messaging, and led campaigns for Fortune-500 companies, start-ups and nonprofits worldwide. I’ve had the privilege and the opportunity to work with some of the world’s most renowned brands, at some of the world’s biggest agencies, with my consulting expertise at FleishmanHillard and Golin spanning the technology, telecommunications, government, healthcare, energy, logistics, education and financial services sectors. In my current in-house role, I oversee all external, executive and internal communications worldwide for a leading technology multinational within the telecommunications and energy software space.

I also sit on the Board of Directors for the Canadian Public Relations Society. As a result of my communications and consulting expertise, I have been featured in Forbes, The Toronto Star, The National, TRT World, The Public Relations Society of America, The Canadian Public Relations Society, Marketing Dive, The European Business Review and Arabian Business.

My Specialties

COMMUNICATIONS COUNSEL AND STRATEGY

I have almost a decade’s experience in conceptualizing, executing and overseeing communications campaigns that align with brand goals, ensuring they reach the right audience and achieve maximum impact. From planning and strategy to implementation and analysis, I manage every aspect of a campaign to ensure that it’s effective, on-budget, and delivers measurable results.

EXECUTIVE PROFILING

In this brave new world of increased online activity and hyperconnectivity, it is imperative for the modern-day executive to proactively engage with the marketplace of ideas. I have a track record of success in building thought leadership platforms and content, across varied formats, that inspire and align with organizational objectives.

ANALYST RELATIONS

Over the course of several years, I have interfaced with and built relationships with analysts from leading firms such as Gartner, IDC, Forrester, Frost & Sullivan, GlobalData, Omdia, Analysys Mason and many more. 

As a result of my analyst relations expertise over several years, I can function as a fractional analyst relations manager, or actively work with your team on a consulting basis, formulating a constructive long-term analyst relations strategy that works best for your company and builds critical analyst equity.

INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

I craft strategies and content that drive overall engagement within an organization, and create an inclusive, high-performance work environment.

CONTENT WRITING

As a copywriter, I craft compelling and tailored content that resonates with your target audience, driving engagement and enhancing your brand’s presence. Whether it’s press releases, op-eds, executive speeches, website copy, internal communiques or social media posts, I ensure your message is clear, consistent, and effective across all platforms.

My Specialties

COMMUNICATIONS COUNSEL AND STRATEGY

I have almost a decade’s experience in conceptualizing, executing and overseeing communications campaigns that align with brand goals, ensuring they reach the right audience and achieve maximum impact. From planning and strategy to implementation and analysis, I manage every aspect of a campaign to ensure that it’s effective, on-budget, and delivers measurable results.

EXECUTIVE PROFILING

In this brave new world of increased online activity and hyperconnectivity, it is imperative for the modern-day executive to proactively engage with the marketplace of ideas. I have a track record of success in building thought leadership platforms and content, across varied formats, that inspire and align with organizational objectives.

ANALYST RELATIONS

Over the course of several years, I have interfaced with and built relationships with analysts from leading firms such as Gartner, IDC, Forrester, Frost & Sullivan, GlobalData, Omdia, Analysys Mason and many more. 

As a result of my analyst relations expertise over several years, I can function as a fractional analyst relations manager, or actively work with your team on a consulting basis, formulating a constructive long-term analyst relations strategy that works best for your company and builds critical analyst equity.

INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

I craft strategies and content that drive overall engagement within an organization, and create an inclusive, high-performance work environment.

CONTENT WRITING

As a copywriter, I craft compelling and tailored content that resonates with your target audience, driving engagement and enhancing your brand’s presence. Whether it’s press releases, op-eds, executive speeches, website copy, internal communiques or social media posts, I ensure your message is clear, consistent, and effective across all platforms.

My Specialties

COMMUNICATIONS COUNSEL AND STRATEGY

I have almost a decade’s experience in conceptualizing, executing and overseeing communications campaigns that align with brand goals, ensuring they reach the right audience and achieve maximum impact. From planning and strategy to implementation and analysis, I manage every aspect of a campaign to ensure that it’s effective, on-budget, and delivers measurable results.

EXECUTIVE PROFILING

In this brave new world of increased online activity and hyperconnectivity, it is imperative for the modern-day executive to proactively engage with the marketplace of ideas. I have a track record of success in building thought leadership platforms and content, across varied formats, that inspire and align with organizational objectives.

ANALYST RELATIONS

Over the course of several years, I have interfaced with and built relationships with analysts from leading firms such as Gartner, IDC, Forrester, Frost & Sullivan, GlobalData, Omdia, Analysys Mason and many more. 

As a result of my analyst relations expertise over several years, I can function as a fractional analyst relations manager, or actively work with your team on a consulting basis, formulating a constructive long-term analyst relations strategy that works best for your company and builds critical analyst equity.

INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

I craft strategies and content that drive overall engagement within an organization, and create an inclusive, high-performance work environment.

CONTENT WRITING

As a copywriter, I craft compelling and tailored content that resonates with your target audience, driving engagement and enhancing your brand’s presence. Whether it’s press releases, op-eds, executive speeches, website copy, internal communiques or social media posts, I ensure your message is clear, consistent, and effective across all platforms.

BRANDS I’VE WORKED WITH

BRANDS I’VE WORKED WITH

WHAT CLIENTS ARE SAYING

“It’s rare to come across someone with a keen understanding of the technology sector and its complex ecosystem. As the account lead for BT, Adnan demonstrated this remarkably. From cybersecurity to connected automobiles and the cloud, he had a firm grasp of BT’s core business priorities and messaging, able to leverage opportunities in the best way possible so as to maximize results. More importantly, he was attuned to the needs of the business and its varied stakeholders, and was very easy to work with.”

ELENA PAPAYORGIOGLU, Vice President for Communications, Asia Pacific, DP World (former Head of Corporate Affairs for Asia, Middle East and Africa at BT Group)

“Adnan proved instrumental in Agility’s corporate profiling initiatives, playing a key part in helping the organization achieve its communications objectives across the GCC region. He demonstrates a keen understanding of not only the logistics sector, but also the technological and business trends driving change in our industry. Adnan and his team are a pleasure to work with, never hesitating to go the extra mile to ensure that Agility maintains its position as one of the most prominent logistics brands in the region.”

BASSEL EL DABBAGH, Chief Executive Officer, CEVA Logistics (former CEO of Agility Abu Dhabi)

“I’ve worked closely with Adnan as we expand our business into Community Solar. His work on our internal and external communications (for example, our Nautilus Solar and Hampshire Power announcements) has been fantastic. I also value his renewable energy experience as he is able to quickly assist in developing and promoting our narrative in this dynamic new market.”

JOHN BAKSA, President for Americas Utilities, Hansen Technologies

“My experience with working with Adnan spans back to his time with Golin in Dubai, when he managed the PR accounts for technology companies that my publishing firm was engaged with. Adnan always demonstrated a clear and concise understanding, not only of his client’s portfolio, but of the requirements of effective multi-stakeholder management skills, and astutely delivered requirements on the client’s behalf. This became most apparent during highly pressurized technology trade shows, where complex and diverse media relations plans need to be engineered in real-time. Adnan’s ability to craft appealing client content, whilst dealing with conflicting media priorities in narrow timeframes, was something that most impressed me. A true gentleman and professional in every aspect of his approach to strategic communications.”

MICHAEL BYRNE, Head of Communications, Dubai International Financial Center Courts

“Adnan is a superb communications professional who has always brought deep understanding, insight, and expertise to his work. His passion for communications and, in particular, the technology sector, combined with his thoughtful, intelligent, analytical approach and personable nature, ensures that he brings value to all he does.”

TAMERON CARNESON, Senior Vice President, FleishmanHillard San Francisco

“I’ve had the pleasure of collaborating with Adnan for quite a number of years, as he facilitated communication between Hansen Technologies and the analyst community. He has supported my team across a number of research projects that last between 6 and 9 months, always providing timely and accurate responses. Thanks to him we have had the opportunity to liaise with C-level Hansen Technologies stakeholders, providing us insightful exchanges.”

GAIA GALLOTTI, Research Director, IDC Energy Insights

“Adnan is the corporate communications executive that every analyst wants to work with. He consistently keeps me informed on relevant developments at Hansen Technologies and responds promptly to any interview or information requests I have made.”

MARIA BENINTENDE, Industry Director, Energy & Environment, Frost & Sullivan

“Adnan is a consummate professional and leader in the corporate communications field. He has a profound understanding of our industry and always does thorough homework enabling him to provide tough, smart, penetrating insights. He is a brilliant expert of the digital ecosystem and platforms, a powerful and poised communications manager, motivator and mentor, and someone who always gets the job done. Moreover, Adnan is wonderful to work with – efficient, knowledgeable and a very dependable colleague. I have the fullest confidence in Adnan’s abilities since he consistently excels at providing a global outlook, with an eye to details that makes him an invaluable asset for accomplishing the highest priority business objectives and team missions. In sum, I find it always is a most rewarding experience to work and collaborate with him.”

RON WESTFALL, Research Director, The Futurum Group

“I have had the pleasure of working with Adnan for a while now. As our main point of contact at Hansen Technologies and the person in charge of analyst relations at the company, Adnan has been extremely helpful in supporting our research needs. He communicates complex information effectively, and is always happy to share relevant insights and data in support of our research enquiries.”

VIKRANT GANDHI, Vice President and Global Sector Leader, Information and Communications Technology, Frost & Sullivan

WHAT CLIENTS ARE SAYING

“It’s rare to come across someone with a keen understanding of the technology sector and its complex ecosystem. As the account lead for BT, Adnan demonstrated this remarkably. From cybersecurity to connected automobiles and the cloud, he had a firm grasp of BT’s core business priorities and messaging, able to leverage opportunities in the best way possible so as to maximize results. More importantly, he was attuned to the needs of the business and its varied stakeholders, and was very easy to work with.”

ELENA PAPAYORGIOGLU, Vice President for Communications, Asia Pacific, DP World (former Head of Corporate Affairs for Asia, Middle East and Africa at BT Group)

“Adnan proved instrumental in Agility’s corporate profiling initiatives, playing a key part in helping the organization achieve its communications objectives across the GCC region. He demonstrates a keen understanding of not only the logistics sector, but also the technological and business trends driving change in our industry. Adnan and his team are a pleasure to work with, never hesitating to go the extra mile to ensure that Agility maintains its position as one of the most prominent logistics brands in the region.”

BASSEL EL DABBAGH, Chief Executive Officer, CEVA Logistics (former CEO of Agility Abu Dhabi)

“I’ve worked closely with Adnan as we expand our business into Community Solar. His work on our internal and external communications (for example, our Nautilus Solar and Hampshire Power announcements) has been fantastic. I also value his renewable energy experience as he is able to quickly assist in developing and promoting our narrative in this dynamic new market.”

JOHN BAKSA, President for Americas Utilities, Hansen Technologies

“My experience with working with Adnan spans back to his time with Golin in Dubai, when he managed the PR accounts for technology companies that my publishing firm was engaged with. Adnan always demonstrated a clear and concise understanding, not only of his client’s portfolio, but of the requirements of effective multi-stakeholder management skills, and astutely delivered requirements on the client’s behalf. This became most apparent during highly pressurized technology trade shows, where complex and diverse media relations plans need to be engineered in real-time. Adnan’s ability to craft appealing client content, whilst dealing with conflicting media priorities in narrow timeframes, was something that most impressed me. A true gentleman and professional in every aspect of his approach to strategic communications.”

MICHAEL BYRNE, Head of Communications, Dubai International Financial Center Courts

“Adnan is a superb communications professional who has always brought deep understanding, insight, and expertise to his work. His passion for communications and, in particular, the technology sector, combined with his thoughtful, intelligent, analytical approach and personable nature, ensures that he brings value to all he does.”

TAMERON CARNESON, Senior Vice President, FleishmanHillard San Francisco

“I’ve had the pleasure of collaborating with Adnan for quite a number of years, as he facilitated communication between Hansen Technologies and the analyst community. He has supported my team across a number of research projects that last between 6 and 9 months, always providing timely and accurate responses. Thanks to him we have had the opportunity to liaise with C-level Hansen Technologies stakeholders, providing us insightful exchanges.”

GAIA GALLOTTI, Research Director, IDC Energy Insights

“Adnan is the corporate communications executive that every analyst wants to work with. He consistently keeps me informed on relevant developments at Hansen Technologies and responds promptly to any interview or information requests I have made.”

MARIA BENINTENDE, Industry Director, Energy & Environment, Frost & Sullivan

“Adnan is a consummate professional and leader in the corporate communications field. He has a profound understanding of our industry and always does thorough homework enabling him to provide tough, smart, penetrating insights. He is a brilliant expert of the digital ecosystem and platforms, a powerful and poised communications manager, motivator and mentor, and someone who always gets the job done. Moreover, Adnan is wonderful to work with – efficient, knowledgeable and a very dependable colleague. I have the fullest confidence in Adnan’s abilities since he consistently excels at providing a global outlook, with an eye to details that makes him an invaluable asset for accomplishing the highest priority business objectives and team missions. In sum, I find it always is a most rewarding experience to work and collaborate with him.”

RON WESTFALL, Research Director, The Futurum Group

“I have had the pleasure of working with Adnan for a while now. As our main point of contact at Hansen Technologies and the person in charge of analyst relations at the company, Adnan has been extremely helpful in supporting our research needs. He communicates complex information effectively, and is always happy to share relevant insights and data in support of our research enquiries.”

VIKRANT GANDHI, Vice President and Global Sector Leader, Information and Communications Technology, Frost & Sullivan

PRESS AND MEDIA

Over the years, my commentary and op-eds have been featured in a number of leading
media outlets and industry forums.

PRESS AND MEDIA

Over the years, my commentary and op-eds have been featured in a number of leading
media outlets and industry forums.

GET IN TOUCH

If you’re looking for someone with extensive content and/or multi-sector integrated communications expertise, with an eye for storytelling geared towards today’s rich and complex media ecosystem, let’s chat.

Contact Us Form

9 + 14 =

GET IN TOUCH

If you’re looking for someone with extensive content and/or multi-sector integrated communications expertise, with an eye for storytelling geared towards today’s rich and complex media ecosystem, let’s chat.

Contact Us Form

13 + 11 =